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Methods 1
Primary and secondary: New collection versus existing evidence
Questionnaires: Standard questions make responses comparable
Interviews and focus groups: Conversation can reveal reasons
Observation and visits: Behaviour and stated preference may differ
Methods 2
Secondary sources: Existing evidence offers breadth but needs scrutiny
Qualitative and quantitative: Reasons/descriptions versus numerical measures
Evidence
Sampling: Selection and timing affect representativeness
Question quality: One neutral question; pilot unclear wording